This 1-day workshop will provide a comprehensive introduction to digital marketing. You will learn how to generate sales using social media, your website and Google. The course will cover tips and techniques, best practices, Google analytics, SEO, social media campaigns and how to convert online enquiries into sales.
What will I study?
This workshop will increase your knowledge and skills in:
- Learn how you can use social media, Google, your website and online activities to easily generate and automate a steady stream of enquiries and sales
- Increase your organic search rankings to successfully compete online
- Find out how to integrate a digital marketing strategy into your marketing activities to enhance results
- Search Engine Marketing (SEO, PPC) – What is it and how to benefit from it
- Using Google analytics to grow your business (just the bits you need to know)
- Blogs and how they can increase traffic
- Keyword and Content Strategies
- Free software to know who visits your website and how to capitalise on that
Learners must employed by organisations located in Greater Manchester and Lancashire.