Digital Marketer Level 3

Occupational profile

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT manager.

Technical Competencies

Applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication

Analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns

Recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives

Responds efficiently to enquiries using online and social media platforms.

Applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms.

Technical Knowledge & Understanding

Understands the principles of coding

Understands and can apply basic marketing principles

Understands the role of customer relationship marketing

Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly

Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms

Underpinning Skills, Attitudes & Behaviours

Logical and creative thinking skills

Analytical and problem solving skills

Ability to work independently and to take responsibility

Can use own initiative

A thorough and organised approach

Qualifications

BCS qualification & Level 2 English and Maths will need to be achieved, if not already, prior to taking the end point assessment.

Entry Requirements

Individual employers will set the selection criteria, but this might include GCSEs, A Levels, a level 2 apprenticeship or other relevant qualification, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.

Duration

The duration of this apprenticeship is typically 12-18 months.

Level

This apprenticeship standard is at Level 3.

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