Digital Marketer Level 3
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT manager.
Applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
Analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
Recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
Responds efficiently to enquiries using online and social media platforms.
Applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms.
Technical Knowledge & Understanding
Understands the principles of coding
Understands and can apply basic marketing principles
Understands the role of customer relationship marketing
Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
Underpinning Skills, Attitudes & Behaviours
BCS qualification & Level 2 English and Maths will need to be achieved, if not already, prior to taking the end point assessment.
Individual employers will set the selection criteria, but this might include GCSEs, A Levels, a level 2 apprenticeship or other relevant qualification, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.
The duration of this apprenticeship is typically 12-18 months.
This apprenticeship standard is at Level 3.